Writing Social Media Copy: 18 Tips To Get People Talking
BONUS 50 FREE Done-For-You Engagement Questions for Social Media Do you have what it takes? For some, writing is an innate trait that they've harnessed and honed over the years. For others, it's a learned skill. No matter how far along you are in your entrepreneurial journey, you're probably still looking for ways to improve your writing skills more efficiently, whether that's for social media platforms, email marketing or writing a blog post. If you want to learn to write social media copy that converts to leads and sales, read on...
It stands to reason that entrepreneurs need to be as efficient with their time as possible, making sure they are getting the most value out of every minute.
"Time is money."- Benjamin Franklin.
Social media is a fun place to connect with family and friends, and build communities, but don't forget to make it work for your business too. 85% of small businesses report growing customers by using social media platforms.
However, if your content lacks quality, people will lose interest in what you are sharing. People are more likely to like or comment on quality, rather than mediocre or dull content.
Being active on social media platforms is not enough to convert followers into sales. Engagement is everything when you want to build your business, and for this, you need great, punchy copy.
You can tailor your content to promote your brand and values and make sure you achieve your goals faster than ever, but make sure you do it in a way that is empathetic to your followers for the best results.
18 Tips for Writing High Converting Social Media Copy
Eighteen tips for building compelling copy. What should we do to make our posts more effective?
Here are eighteen best ways to create social marketing copy that converts.
1. Be yourself
It's important to have a human touch with your brand online. Make sure the tone reflects who you are as a person. Use your own voice as your brand voice. The people behind a business are what make them relatable and trustworthy, if customers feel that connection with the business on a personal level, they're more likely to buy from them.
Don't try and be someone you're not. It's common sense. When creating your brand personality or voice that will be used in your social advertising message, whether in the form of a blog post or written copy for social media or ads, be genuine and authentic.
It can make a huge difference in getting your audience's attention - and holding it to increase engagement.
2. Tell a story
The stories we tell can help you create a more lasting impression, especially in Facebook posts where your content can be a bit longer.
Make sure that you are connecting your social media message to your brand and values when writing your stories. You'll have a much better chance of connecting with different audiences and improving engagement.