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The Threads that Bind Us: Understanding Instagram's New Social Phenomenon

In the grand sitcom of social media, where every platform is a character with its own quirks and catchphrases, a new face has just walked on set. Meet Threads - Instagram's latest spin-off that's as fresh and intriguing as the first-ever episode of Friends.

The Threads That Bind Us: Understanding Instagram's New Social Phenomenon

(Super cool Friends graphics 👆 made with The Word Finder and Canva )

Much like how Friends gave us timeless quotes, laugh-out-loud moments, and 'The Rachel,' Threads, the newest conversation app from Mark Zuckerberg, promises to churn out engaging text updates, public conversations, and possibly, its own version of the 'pivot' scene.

So grab a cup of coffee (Central Perk style of course), settle into your favorite chair (could it BE any more comfortable?), and join us as we navigate this new phenomenon.

Let's explore Threads together - because when it comes to social media, for better or for worse, through status updates, selfies, and snarky comments, we are all friends...


🎶 So no one told you life was gonna be this way

Your job's a joke, you're broke

Your love life's DOA

It's like you're always stuck in second gear

When it hasn't been your day, your week, your month

Or even your year, but

I'll be there for you...


Threads from Instagram

Deciphering Threads

Deciphering Threads: The One Where We Unravel the New Social Media Prodigy


Just as Joey Tribbiani ventured out of the comfort of his Manhattan apartment to take on the glitz and glamour of Hollywood, Instagram has branched out to launch its latest venture - Threads. Much like our beloved Italian stallion, this new platform brings its own unique flavor to the party. The question is, are you a fan?

Threads is the Chandler Bing of social media platforms - witty, quick, and a master of one-liners. With the ability to post up to 500 character updates, this platform encourages you to be sharp and succinct. It's about getting your point across without the need for a Ross Geller-style lecture. (Remember the one about the difference between 'your' and 'you're'? Yeah, we're still trying to forget it too.)


And just like Monica's obsession with being the hostess with the mostess, Threads is all about fostering connections and facilitating conversations. You can share links, photos, and videos up to 5 minutes long, making it the perfect platform for those who love engaging, interacting, and showing off their culinary skills (we're looking at you, Monica).


Threads won't forget its roots, though. It's fully integrated with the ecosystem of the parent company Instagram. You can log in using your Instagram account, and your Threads feed will include posts from people you follow on Instagram. So while you're exploring new territory, there's always a piece of home.

In the ever-evolving social media landscape, Threads is the new character bound to keep us on our toes. Only time will tell whether it becomes the breakout star like Rachel Green or remains an enigma like Gunther. One thing's for sure, though - with Threads, we're definitely on a break from traditional social media norms.


And remember, like Ross and Rachel, I'll be there for you as you navigate this new platform


Mastering Threads

Mastering Threads: The One Where You Become a Social Media Maestro


Remember when Chandler went to New York? Diving into Threads might feel like that - a whole new world just waiting to be explored.


So, let's break it down, step by step, so you can avoid any 'Chandler-buys-a-boat' kind of situations.


Your Threads Journey

Starting Your Threads Journey: The One Where You Sign Up

Just like Joey's attempts to learn French, creating a Threads account is easy-peasy...

well, at least easier than it was for Joey.


All you need is to do is download the app and log in with your Instagram credentials. Download Threads from the App Store (for iPhone users) or Google Play Store (for Android users)


Yes, you heard it right! No need for another set of username and password that you'll probably forget (We all have our 'Shelley' or was it 'Susie'? moments).


Joining Threads

Joining Threads: The One with the Detailed Guide


Just as Joey needs a script to nail his scenes, here's a step-by-step guide to help you navigate the Threads app:

Getting Started with Threads


  • Download the Threads App: Find Threads in the App Store or Google Play Store.

  • Opening Threads: Once the app is installed, tap on it to open.

  • Signing in to Threads with Instagram: At the bottom, tap 'Sign in with Instagram'. You'll see the account that you're currently signed into on the Instagram app.

  • Logging in to Threads: If you aren't signed into the Instagram app, tap 'Log in with Instagram' at the bottom. Once you've logged in, you'll be taken back to the Threads app, much like how Phoebe always finds her way back to her friends.

  • Switching Threads Accounts: If you have more than one Instagram account and want to sign in to Threads with a different one, tap 'Switch accounts' at the bottom and select another account. If you can't see one of your accounts listed, tap 'Log in to another Instagram account'. Yes, you heard it right! No need for another set of username and password that you'll probably forget (We all have our 'Shelley' or was it 'Susie'? moments).

Setting Up your Threads Profile

Once you've logged in with your Instagram account, click the Edit Profile button to enter the screen where you can customize your Threads profile:

  1. Tap the profile picture next to 'Name' to upload a profile picture.

  2. Tap 'Bio' to write a bio for your profile. Enter your bio or tap 'Import bio from Instagram' at the bottom, then tap 'Done' in the top right, just like how Monica perfects a recipe.

  3. Tap 'Link' to add links to your profile. Enter a URL and title for your link or tap 'Import link from Instagram' at the bottom. Tap 'Done' in the top right.

  4. Tap 'Following' to see a list of profiles that you may want to follow. Tap 'Follow' next to a profile to follow it.

  5. Tap 'Import from Instagram' at the bottom to import all the above information from your Instagram profile.

  6. Tap 'Continue' at the bottom.

Choosing a Threads Profile Type


  1. Select whether you want to have a public or private profile at the top, then tap 'Continue' at the bottom.

  2. Review the terms and policies, then tap 'Create profile' at the bottom.

A table showing the differences between Public vs Private profiles on Threads
Public vs Private profiles on Threads


Remember, choosing a different profile picture, bio, or link on Threads won't affect your Instagram profile, much like how Phoebe's alter ego, Regina Phalange, doesn't change who she really is.

The profiles you follow and those following you on Threads won't affect your connections on Instagram. It's like having two separate but interconnected lives - one on Threads and the other on Instagram.

You can edit your Threads profile whenever you want, just like how Phoebe tweaks her song lyrics. This includes changing your bio, updating links, or switching up your profile picture.


For changes related to your username and personal information, you'll need to edit your profile on Instagram.

It's important to note, if your Instagram account is verified, you can only change your profile picture on Instagram. This change will reflect on Threads too, ensuring your professional persona remains consistent. Plus, your Threads profile will proudly display your verification badge.

Bridging Social Spaces on Threads

Bridging Your Social Spaces: The One Where You Connect Threads and Instagram


Remember when Phoebe found out about Chandler and Monica and they had to keep pretending they didn't know she knew? Well, linking your Instagram to Threads is much less complicated.



By logging in with your Instagram account, your Threads feed will include posts from people you follow, making the transition smoother than Ross's pickup lines (and thankfully, less cringy).


Finding Your Followers on Threads

Finding Your Followers on Threads: Is It a 'We Were on a Break' Situation?


One common question that might be playing on your mind (like Ross's infamous 'Did she get off the plane?' moment) is, "Will all your Instagram followers will automatically follow you on Threads?" Well, the answer, much like Ross and Rachel's relationship status, is a bit complicated.

Unlike Monica's magically replenishing cookie jar, your Instagram followers won't automatically migrate to Threads. However, there's a simple solution - just share your Threads profile link with your Instagram followers to invite them to join you on the new platform. Let me show you how 👇🏻


Sharing your Threads Profile

The Big, Shiny 'Share Profile' Button: Your Key to Expanding Your Threads Family


Finding the 'Share Profile' button on Threads is easier than locating the source of that mysterious smell in Joey's apartment. This big, friendly button is your ticket to expanding your Threads family faster than Ross accumulated divorces.


By hitting this button, you can send out a mass invitation to join you on Threads, much like Monica sending out invites for one of her legendary holiday feasts. And the best part? There's absolutely no risk of a surprise Chandler-in-a-box situation!

You can share your Threads profile link privately via SMS, Mail, What's App, Facebook Messenger, and with your Instagram followers. You can also create an update on your Facebook profile, Facebook Page, Instagram, LinkedIn, Pinterest, and yes, even Twitter, to spread the word about your exciting new social platform presence.

Just like Ross's infamous leather pants, Twitter might seem like an odd choice for sharing your Threads profile link. But, hear me out. By sharing your Threads profile link on Twitter, you're not just reaching out to friends but potentially connecting with a global network. So go ahead, share your Threads profile link on Twitter. It might feel like wearing leather pants in a sauna at first, but who knows? You might just find your audience there, ready to engage with your content and join in on the conversation. After all, isn't that what social media is all about? Top Templates to Trend on Twitter in Twenty Posts or Less - These work for Threads too!

Building your Tribe on Threads

Building Your Threads Tribe: The One Where We Talk About Conversion Rates


Presently, conversion rates for Intagram followers > Threads followers are playing at around 15%-20% for larger audiences. It could be significantly less for smaller followings, much like how Joey's fanbase primarily consisted of his 'Days of Our Lives' co-stars. Let's paint a picture: Instagram has over 1.6 billion users globally, while Threads has about 70 million so far.

However, don't let these figures intimidate you. After all, who would have guessed that a sitcom about six friends hanging out in a coffee shop would conquer the globe? With persistence, patience, and regular engagement, you can steadily enhance your Threads following.

Remember, in the realm of social media, it isn't merely about amassing followers, but forging meaningful connections. As Phoebe Buffay would say, "Isn't that just kick-you-in-the-crotch, spit-on-your-neck fantastic?"

Unravelling Threads

Unraveling Threads: The One Where We Talk Features


Threads is a fresh, dynamic social media platform created by the Instagram team. Built to share text updates and foster public conversations, it's like the Central Perk of digital spaces where users can come together, share ideas, and engage in real-time discussions.


Or, as our Friends would say...


🎶 No one could ever know me

No one could ever see me

Seems you're the only one who knows

What it's like to be me

Someone to face the day with

Make it through all the rest with

Someone I'll always laugh with

Even at my worst, I'm best with you, yeah

Here's what you can do on Threads...


Text Updates on Threads

Post Text Updates on Threads

Much like Ross expressing his undying love for dinosaurs, you can share your thoughts, ideas, and passions in text format with up to 500 characters per post. It’s a great way to express yourself or update your followers on what's happening in your life.

Start a new Thread
  • Simply hit the new thread button to start.



  • Now you can type, talk, paste, or scan in your post text. Learn how in this free resource. 👇🏻

How to Thread with Jasper

Links Photos and Gifs on Threads

Share Links, Photos, Videos, and GIFs on Threads


On Threads posts you can share clickable links, photos, videos, and GIFs - much like Monica shares her secret cookie recipe. And the best part? Your videos can be up to 5 minutes long, giving you ample time to deliver your message or share your experiences.

  • To attach an image or video to your thread, tap the paperclip icon and select up to ten items that you want to attach. Tap Done (Android) or Add (iPhone) in the top right.


You can choose whether you want to allow Threads to access all of your photos, or just some of them.


Photo permissions on Threads


Repost Like and Share on Threads

Repost, like, or share a Thread

Below a thread, tap ♡ to like the thread and 🔁 to repost a thread.


When you repost a thread, it will show up on your profile and in your feed as a new thread. Reposting without adding a comment:

Reposting without adding a comment on Threads

Reposting with a comment:

Reposting with a comment on Threads

Share a Thread

You can share a post on Threads by tapping the fourth symbol on the menu below the thread - the one that looks like a paper plane.


From here, you can: