Make a More Effective CTA Button in 5 Minutes
A well-designed CTA button is one of the most important elements you can use in your blog post or landing page. A strong button will draw attention and lead to more conversions than a weak one.
In the following article, we'll discuss what to expect from CTA buttons, so you can see how to create and use them effectively in a variety of different contexts. I'll also tell you my secret for making your call to action buttons more effective in 5 minutes.
You're going to learn how and where to add call to action buttons to your landing page and blog posts.
We'll take a look at why CTA (call to action) buttons are so important and how they can make a real difference for your conversion rates.
Are you ready to learn more about making the best clickable call to actions?
Let's get started!
What is a call to action?
CTA stands for call to action, the part of a webpage or an advertisement that encourages, guides, or compels a viewer to do something. CTAs can be used on all types of marketing materials and on every platform you're marketing on. They increase conversions on inbound marketing sites, eCommerce stores, blogs, and landing pages. Call to actions are used in marketing to draw attention and drive a viewer or reader to become a new lead or customer. A CTA can drive a variety of different actions depending on the content's goal.
CTAs can be used on social media posts, ads, reviews, in ebooks…anywhere you can think of!
You can create simple call to actions for your social media posts with templates from Canva - like the one below
What is a CTA button?
CTA buttons are the links that direct your visitors to any "call to action". Usually, a CTA button or banner is used in case you would like someone to sign up for an email list, download an eBook or purchase a product. However there are limitless ways how you can use CTA buttons on your website.
Let's take a look at the psychology behind call to action buttons and why you need to be using them in your web design.
CTA buttons: Why they matter & how to use them effectively.
You may be asking yourself if you need to use a call to action at all. After all, it's not like you can't get people to click on things without using an actual button that says "click here" right? You can of course use text links to make people take action too.
But this is not what a truly optimized webpage would look like - and you're not trying to optimize for just anyone; you're optimizing for those who are most likely to take action.
Who uses CTA buttons?
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