When it comes to using colors on social media, there's a lot more to consider than just what looks good. Colors have the power to influence our emotions, and choosing the right color for a post background can be an effective way to convey a certain mood or message. In this blog post, we'll dive into the psychology of colors and provide guidance on what type of posts each color background should be used for Facebook image with text posts.
What are image with text posts on Facebook anyway?
You've probably seen them a million times in your feed already. Those short and sweet posts that display short text on a background color or pattern.
Like this one on a blue that is similar to the Facebook hex code #3b5998
What are post backgrounds on Facebook?
You can add a background to text posts made on your timeline, page or Facebook groups on both desktop and mobile versions of Facebook. They create visual interest.
By using a specific color or pattern as your background, you create an eye-catching post that stands out from all the other content on your news feed.
Using creative backgrounds is also great for adding brand personality, although the selection is limited and somewhat random - from poop emojis to cute cats!
Why do people use image with text posts on Facebook?
Image with text posts can be an effective way to communicate information, capture attention, and add visual interest to a user's Facebook feed.
Blocks of color are more attention-grabbing than plain text or images in posts. There is something about them that just makes you stop scrolling and read.
This enhanced form of communication can convey a message more effectively than words alone and, in some cases, aids accessibility.
This type of post is very often used as a lead magnet. They attract your attention with colour and use engaging copy to make you comment.
How do I add a background to my text post on Facebook?
Backgrounds allow you to customise text-only posts with various designs and colours on your profile, page or in groups.
At the top of your Facebook Feed, click What's on your mind, [Name]?
Click the colour icon with Aa displayed below your profile picture, then select a colour or background pattern for your text.
To see more background options, click the four squares icon in the list.
Write your post.
Below your name, click to select your audience.
Click Post.
The amount of text you can add is limited, with posts created on the Facebook mobile app offering a longer option.
If you check in somewhere, add a photo, video, gif or link to your post, the option to add a background will disappear.
Is it possible to change font color on Facebook posts?
Whilst it's not possible to change the font color in the Facebook app, you can indeed change the font style in posts made in Facebook groups. Note: This will not work on your timeline or page posts.
Select the text in your post you would like to format and choose from the menu (shown above) Make text bold or italicized Change it to an H1 or H2 heading Turn it into a quote, or a bulleted or numbered list.
A quick look at the meaning of colours
Business Blue
Blue in general, is associated with trust, dependability, and stability, making it a popular choice for businesses in the financial and tech industries - American Express, Visa, IBM, Dell, HP, etc., as well as healthcare and beauty brands such as Oral B and Nivea.
Blue is the clear winner among America's favorite colors. A survey of 1,974 Americans conducted by University of Maryland sociologist Philip Cohen and published on Live Science revealed that blue is the leading pick for both men and women; 42% of men chose it as their beloved hue over green, which came in second at 25%, while 29% of women opted for blue compared to 27% who preferred purple.
If you're creating a Facebook post that's meant to be informative or educational, a blue background could be a good choice.
Premium Purple
Purple is often associated with luxury, creativity and spirituality. It can be used to convey a message of sophistication and exclusivity, making posts with a purple background suitable for upscale brands.
Purple is a clear favorite among women, with 27% choosing it over the other options in Live Science's survey. Even compared to blue - the most popular choice at 29% - purple was only 2% behind! Furthermore, 12% of men chose purple as their favorite shade. Orange fell far below expectations with an abysmal 3%. All this goes to show that when it comes to colors, people are passionate about purple!
If you want to create an air of authority with your post, pick purple as your go-to background color.
Perky Pink
Pink is often seen as a feminine color, and it's associated with sweetness, innocence, and compassion. Its calming and soothing effects make it a great choice for posts meant to evoke feelings of comfort and security.
Pink enjoys greater popularity among women than men. According to YouGov only around 10-13% of the female population had it as their favorite color.
If your goal is to create a post that's friendly and approachable, using a pink background could be a good choice.
Going Green
Green is associated with energy brands such as BP, and health brands like Wholefoods, Tropicana and iHerb. It's also seen as a sign of luck and prosperity in many cultures, as well as being linked to growth, nature & freshness.
Green is the second most popular color in the United States, where of course, it is literally the color of money!
It's believed that green promotes balance and harmony, so it could be a good color for posts promoting mindfulness or self-care. As green has such positive connotations, it's perfect for posts that want to convey optimism or environmental friendliness.
When selecting colors for your post backgrounds, it's important to consider the content of your message and the emotions you are trying to evoke.
Ten Tips to Consider When Choosing a Color for Your Facebook Image with Text Posts
Image with text posts can be an effective way to get your message across on social media, and the right color choice will only amplify its impact. Here are some tips you should consider when selecting a color for your post:
1. Understand how colors evoke emotions - Different colors have different meanings and they can evoke certain emotional responses from people. For example, blue is typically associated with trustworthiness and safety, whereas orange conveys excitement and energy.
2. Consider the context - Colors can be interpreted differently depending on the context in which they’re used. A bright yellow background might look fun and playful when used for a game, but it could also come across as bright and overwhelming when used for a news story.
3. Think about branding - If you’re using a post to promote your business, it’s important to consider how the color will affect your brand identity. Try to pick a color that is consistent with your brand identity and conveys the right message.
4. Mix and match - You don’t have to stick with one color background for all of your posts. Feel free to mix it up by using different colors for different types of posts – warm colors for more engaging content and cool tones for informative pieces, for example.
5. Don’t forget about contrast - Contrasting colors can make text much easier to read, so be sure to consider the impact of color contrast when making your selection.
6. Use muted colors for text heavy posts - Posts with a lot of text can be overwhelming, so choose subtle, muted colors that won’t fight for attention.
7. Understand the psychology of color - Different colors mean different things to people, so take some time to research the psychology behind each color before choosing one for your post.
8. Consider user preferences - Not all users respond positively to bright and vibrant colors, so think about the types of audiences you are targeting before selecting a background color.
9. Use complementary colors - Complementary colors (colors opposite each other on the color wheel) can create an eye-catching mix.
10. Test before you commit - Try out a few different options before making a final decision. There’s no harm in testing out multiple combinations to see which one works best for your post.
Using backgrounds on Facebook can be a great way to make your posts stand out and grab attention, but it’s important to consider the context of your post and the meaning behind each color when choosing one. Keep these tips in mind, and you will be sure to create an engaging post that resonates with your audience!
Facebook colour options for images with text posts
The color choice is not huge, making selecting the shade that matches your message more challenging.
Options may vary based on geographical locations or account type, but here are the mainstream colors available to most accounts.
Purple Heart HEX #7321ad
The color Purple Heart is a majestic and regal shade of purple with a medium level of brightness and slight undertones of blue. It has an intense quality that can be both powerful and soothing at the same time.
Symbolically, Purple Heart is often associated with luxury, sophistication, and extravagance. It can evoke feelings of royalty, wealth, and spirituality. In branding and marketing, Purple Heart can be used to convey a sense of elegance or high-end quality. It's a popular choice for beauty and fashion brands, as well as businesses that cater to a more high-end clientele. If you're creating a post about a new luxury product or service, a purple background would be an appropriate choice.
Purple also indicates imagination and creativity, making it a great option for posts related to innovation, art or design.
Light purple backgrounds can be used to create an air of mystery and intrigue in branding. Darker purple tones can be used to convey strength and authority.
Create an elegant and sophisticated look for your Facebook posts with the luxuriant Purple Heart colour, which symbolically conveys wealth, spirituality, and royalty - perfect for luxury brands, beauty products, art and design projects.
Cello Blue HEX #243762
Cello Blue is a deep and mysterious shade of blue that evokes a sense of depth and wonder. Often associated with creativity, intuition, and spirituality, it can be used to create a sense of mystery or contemplation. In branding and marketing, Cello Blue conveys a feeling of trustworthiness and reliability.
Cello Blue can help add a touch of class and sophistication to your messaging. It is an excellent choice for posts about art, music, culture, or philosophy.
Tap into your inner wisdom and creativity with Cello Blue - the deep, mysterious shade of blue perfect for adding trustworthiness to your brand's messaging and evoking feelings of contemplation in posts about art, music, culture or philosophy.
Eastern Blue HEX #2188af
Eastern Blue is a bright, vibrant shade of blue that is similar to the color of the male Eastern Bluebird's feathers. It is a bold and striking color that can be found in various objects and designs, such as clothing, home decor, and artwork.
Symbolically, the color Eastern Blue is often associated with a sense of calmness, tranquility, and stability. It evokes feelings of peace and relaxation and is often used in meditation and mindfulness practices.
Eastern Blue represents trust, loyalty, and wisdom and is used in branding and marketing to convey a sense of professionalism and reliability. It is an excellent choice for posts about personal growth, mental health, or self-care.
Take a deep breath and relax into the calming and tranquil energy of Eastern Blue - the bright, vibrant shade of blue associated with feelings of trust, loyalty, wisdom and stability - perfect for posts about personal growth, mental health or self-care.
Fun Blue HEX #275baf
Fun Blue, is a bright and vibrant shade of blue that has a bold and energetic quality. It is a saturated blue with a moderate level of brightness and a hint of green undertones, which gives it a fun and playful appearance.
Fun Blue represents creativity, enthusiasm, and optimism. It is a color that evokes a sense of adventure and excitement, making it well-suited for branding and marketing aimed at young audiences or for products and services related to leisure, entertainment, or travel. It is an excellent choice for posts about entertainment, leisure activities, and travel destinations.
Bring some adventure into your life with Fun Blue - the perfect shade to evoke feelings of creative energy and optimism for brands related to entertainment, travel, or leisure.
Magenta HEX #c600ff
Magenta is a bright and vibrant shade of pink with strong undertones of purple. It has an intense and captivating quality that grabs the attention of viewers.
Symbolically, Magenta represents power, passion, and confidence. It can be used to evoke feelings of strength and courage, making it a great choice for posts related to leadership or bold personal decisions.
This bright, vibrant color indicates joy and excitement making it a great option for posts about parties, get-togethers, or events. Magenta can also be used to evoke a sense of energy and enthusiasm, making it a good choice for posts related to fitness or sports. If you're creating a post about something fun or exciting, a magenta background would be an appropriate choice.
Unlock your inner strength, courage and passion with Magenta - evoke feelings of power, energy, enthusiasm and excitement perfect for posts related to leadership, bold decisions, parties, get-togethers or events.
Carnation HEX #f35469
Bright and bold, Carnation is a vibrant pink shade with strong purple undertones. This color has an energetic and eye-catching quality that draws the attention of viewers.
Symbolically, Carnation represents joy, happiness, and femininity. It can be used to evoke feelings of celebration and joyfulness, making it an excellent choice for posts about special occasions such as birthdays or weddings. It also conveys a sense of playfulness, making it a good option for posts related to entertainment or socializing.
Carnation is often associated with strength and resilience, making it a good choice for posts about perseverance or overcoming challenging situations. If you're creating a post about self-love or empowerment, this bright hue would be an appropriate choice.
Celebrate your strength and femininity with Carnation - evoke feelings of joy, happiness, celebration and resilience; perfect for posts about special occasions, entertaining, self-love or empowerment.
Pink HEX #f5c7c7
Soft and delicate, Pink is a pastel shade with subtle undertones of white. It has a calming and gentle quality that creates a peaceful atmosphere.
Symbolically, Pink represents love, kindness, and compassion. It can be used to evoke feelings of comfort and relaxation, making it an excellent choice for posts about mental health or self-care. It also conveys a sense of gentleness and warmth, which makes it great for posts about friendship or family.
Pink also indicates femininity and vulnerability, making it a good option for posts about body positivity or female empowerment. If you're creating a post about building confidence or taking care of yourself, this light hue would be an appropriate choice.
Create a feeling of love, kindness and compassion with Pink - a soft and delicate hue that conveys femininity, vulnerability, comfort and relaxation; perfect for posts about mental health, self-care, body positivity or female empowerment.
Lochinvar Green HEX #25927f
Lochinvar Green is a deep shade of blue-green with subtle hints of purple. It has an energetic and captivating quality that grabs attention.
Symbolically, Lochinvar Green represents renewal, growth, and unity. It can be used to evoke feelings of optimism and hope, making it a great choice for posts related to sustainability or environmental awareness. It also indicates fresh starts or new beginnings, making it a good option for posts about travel or exploration.
This unique hue is associated with creativity and creative expression, which makes it ideal for posts related to art or music. If you're creating a post about living life to the fullest or embracing change, this dynamic color would be an appropriate choice.
Unlock your potential, explore new possibilities and unite with nature with Lochinvar Green - a vibrant hue that conveys feelings of optimism, hope, creativity and new beginnings; perfect for posts related to sustainability, environmental awareness, travel, art and music.
Sulu Green HEX #b7e786
Earthy Sulu Green is a muted green shade with subtle hints of yellow. It has an organic quality that conveys stability and balance.
Symbolically, Sulu Green represents health and harmony. It can be used to evoke feelings of contentment and peace, making it an excellent choice for posts related to wellness or mindfulness. It also indicates growth and healing, which makes it great for posts about self-care or recovery.
This tranquil hue is associated with nature and being rooted in the present moment, making it ideal for posts related to outdoor activities or connection with the natural world. If you're creating a post about living in the moment or finding peace within yourself, this soft color would be an appropriate choice.
Find inner peace and contentment with Sulu Green - an organic hue that conveys health, harmony, growth and healing, perfect for posts about wellness, mindfulness, self-care or connection with nature.
Final Thoughts
It's worth noting that color psychology is not an exact science, and different people may have different associations with colors based on their personal experiences and cultural background. Therefore, it's important to use color backgrounds as a tool to support your message, not as a way to manipulate or mislead your audience.
When using color backgrounds for your Facebook posts, it's also important to keep in mind that they should be used sparingly and strategically. Using too many colors or using them inappropriately can create a cluttered and confusing visual experience for your audience, which can detract from your message.
In addition, make sure the text and any images you use on your post are easily readable and stand out against the chosen background color. You want to make sure that your message is clear and easy to read, and that the background color is not distracting or overpowering.
In conclusion, color can be a powerful tool in creating effective Facebook posts. By understanding the psychology of colors and how they can influence our emotions and behavior, you can make more informed choices about which color background to use for your image with text posts.
