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Mastering BuzzSumo in 2023: A User-Centric Guide to Amplifying Your Digital Marketing Impact

Digital marketing is an ever-evolving landscape. To stay ahead of the curve, you need powerful tools to help you uncover the secrets to viral content, key influencers, and high-performance keywords. BuzzSumo is one such tool that has been transforming the digital marketing space since 2014, offering a treasure trove of features and insights to help you amplify your impact.

Are you ready to unlock the full potential of BuzzSumo? Let’s dive deep into this comprehensive guide and unleash the power of this game-changing tool.

Short Summary

  • BuzzSumo is an essential tool for modern digital marketing, helping to discover top-performing content and identify key influencers.

  • Buzzsumo offers powerful features such as content analysis, keyword search, influencer outreach, and monitoring to help users optimize their strategies.

  • Case studies show businesses leveraging the power of BuzzSumo have seen impressive results in increased open rates, time savings & search traffic increases.

A User-Centric Guide to Amplifying Your Digital Marketing Impact with Buzzsumo Data

The Role of BuzzSumo in Modern Digital Marketing

You know as a digital marketer that staying ahead of trends and tracking brand mentions is essential. BuzzSumo is a versatile tool that allows you to dig deeper into your specific niche, helping you discover top-performing content across social media platforms. This invaluable insight will give you a competitive edge, ensuring that your content marketing efforts resonate with your target audience and drive results.

But that’s not all. BuzzSumo is also an excellent tool for identifying key influencers, allowing you to forge connections with those who significantly impact your target audience. By leveraging these relationships, your message will reach a wider audience, ultimately boosting your presence in the marketing space.

More features than competitor platforms

User-Centric Approach to Understanding BuzzSumo

At its core, BuzzSumo is designed to be user-centric, offering a comprehensive suite of features tailored to the needs of content marketers. From content ideas generator and in-depth content analysis to social media promotion and YouTube analyzer, Buzzsumo provides a one-stop-shop for all your content marketing needs.

Buzzsumo helps you craft data-driven strategies that put you ahead of your competition, ensuring your content resonates with your target market. So, no matter whether you’re just starting out, or a seasoned marketer, BuzzSumo is an indispensable asset in your toolkit.

Analyzing content published for average engagement

Key Features: Content Analyzer, Keyword Research, Influencer Outreach, and Monitoring

Having the right tools can make all the difference in digital marketing. One such tool that has become clutch for many marketers is BuzzSumo. Its wide array of features designed to enhance your content strategy offers a comprehensive solution for your marketing needs. Let's take a closer look at how these key features - the Content Analyzer, Keyword Search Feature, and Influencer Outreach and Monitoring Features - can contribute to your business growth.

Find influencers for your outreach campaigns

Content Analyzer Content analyzer is like having a personal digital strategist. By identifying the top-performing content in your niche, you get a clear picture of what your target audience finds valuable and engaging. This allows you to create content that not only resonates with your audience, but also outperforms your competition.

As a result, you can expect increased user engagement, higher traffic numbers, and ultimately, more conversions. Understanding your audience's preferences can lead to more effective marketing strategies.

Content analysis report

Keyword Search Feature

In the world of online marketing, visibility is key. BuzzSumo's keyword search feature helps ensure your content doesn't get lost in the sea of information on the internet. By optimizing your content for relevant and popular keywords, you increase its chances of appearing in search engine results. This leads to greater organic traffic – a key driver of business growth. More visibility means more potential customers, which can translate into increased sales and revenue.

Identify influential authors

Influencer Outreach and Monitoring Features

Building relationships with key influencers in your industry can significantly amplify your content’s reach. Think of it as word-of-mouth marketing, but on a much larger scale. When influencers share your content, they expose it to their large follower base, increasing its reach exponentially. This can lead to higher website traffic, increased brand awareness, and potentially more customers. It's easy to manage your online reputation more effectively when you track mentions of your brand on social media. Timely responses to customer concerns or queries can enhance customer satisfaction and loyalty, further contributing to business growth.

Track mentions

BuzzSumo vs. Competitors: How BuzzSumo Stands Out

Comprehensive Suite of Features and User-Friendly Interface

What sets BuzzSumo apart from other content marketing tools on the market is its comprehensive suite of features combined with a user-friendly interface. It's not just about having multiple features; it's about how easily you can navigate and utilize these features to benefit your business.

You're gaining access to unique capabilities such as finding influencers contact information, tracking trending content, and analyzing content performance across social media platforms. These are not just features; they are powerful tools that can transform the way you approach your digital marketing strategy.

Sic engagement on Instagram

Imagine being able to identify key influencers in your niche, keeping an eye on trending content to keep your brand relevant, and clearly understanding how your content performs on different social media platforms all in one place. That's the panacea, right?! These insights can help you tailor your strategies more effectively, potentially leading to increased engagement, improved brand visibility, and ultimately, business growth.

Accessible and Cost-Effective Solution

When compared to competitors like Ahrefs, Semrush, and Social Animal, BuzzSumo stands out as a more accessible and cost-effective solution for you. But what does this mean for your business?

Being more accessible means it's easy to use, even if you're not a tech guru. This saves you time on training and allows you to get straight to implementing effective content marketing strategies.

As for being cost-effective, it means getting more bang for your buck. With its extensive feature set and ability to integrate with other marketing tools, BuzzSumo provides immense value for its price point. This approach allows you to optimize your marketing budget and successfully attain your digital marketing goals.

Average engagement by content types

Staying Ahead of the Game

You know staying ahead of the game is crucial for business growth. BuzzSumo is not just a tool; it's your partner in ensuring you stay ahead.

With BuzzSumo, you're not only reacting to the digital marketing landscape but predicting it.

You can stay one step ahead by identifying trends, tracking your competition, and understanding your audience. This proactive approach can lead to more targeted marketing efforts, helping you attract and retain more customers.

So, if you're looking for a tool that offers exceptional value and helps you stay ahead of the game, BuzzSumo is the clear choice.

It's not just about what BuzzSumo can do; it's about what you can do with BuzzSumo for your business growth.

Social engagement graph

BuzzSumo's Data-Driven Content Analysis

One of the key strengths of BuzzSumo lies in its data-driven content analysis capabilities. By analyzing trends and top-performing content, BuzzSumo helps users to create content that resonates meaningfully with their market segment and drives engagement. This not only improves the quality of each piece of content published, but also ensures it stands out in the crowded digital landscape.

BuzzSumo’s YouTube analyzer is another powerful tool that helps users identify top-performing videos and YouTube channels on the platform. Understanding what content resonates with viewers allows you to tailor your video strategy to meet their needs and preferences. This not only boosts your video’s performance, but also helps you stand out in the competitive YouTube landscape.

Monitor other YouTube channels for content ideas

How BuzzSumo Helps Identify Top-Performing Content

BuzzSumo’s ability to discover the most exceptional content published for your target keyword, in your niche, is an invaluable asset for content marketers. With detailed insights into what’s resonating with your core demographic, you can create targeted and engaging content that drives results.

Armed with these insights from content research, and with the power of the content ideas generator, you can craft a superlative content strategy that not only meets the exact needs of your audience, stands out in your niche, and rises to the top of the search rankings.

Use content ideas generator t build domain authority

BuzzSumo's Role in Uncovering High-Performance Keywords

You already know that targeting high-performance keywords is vital to ensure your content is fully optimized for search engines and reaches your target demographic.

BuzzSumo’s keyword research tools help you identify the top trending and most relevant keywords for your content - the terms your target audience frequently uses when searching for content similar to yours - providing insights into their performance and potential for driving traffic and conversions.

Discover related keywords with the Buzzsumo keyword tool

By focusing on keyword related strategies and utilizing related keywords in each piece of content - blog posts, articles, social media updates, or any other type of content you produce - you can enhance your content’s visibility and effectiveness.

By leveraging these keyword ideas and insights, you can create content, such as how-to articles and Facebook posts, that are both engaging and easily discoverable by the right people. Remember, the aim is to create content that is engaging and truly aligns with what your primary audience is currently actively searching for to make an authentic connection.

Discover Twitter influencers

How BuzzSumo Facilitates Influencer Outreach

Influencer outreach is a critical component of any successful digital marketing strategy, and BuzzSumo makes this process seamless by identifying key industry influencers and their content. By leveraging these insights, you can forge meaningful relationships with influencers (Facebook Pages, Twitter influencers, YouTube Channels, influential authors, etc) who can amplify your content’s reach and impact.

This not only enhances your online presence but also helps you establish credibility, domain authority, and trust.

How to create alerts

BuzzSumo's Monitoring Features

BuzzSumo’s monitoring features offer users a comprehensive view of their online presence, including brand mentions, backlinks, and competitor analysis. By keeping an eye on these important metrics, such as the date published, you can stay on top of your online reputation and respond to any concerns or queries in a timely manner. This enhances your brand image and helps you maintain strong relationships with your audience.

An alternative to Google alerts, BuzzSumo’s real-time alerts allow you always to stay ahead of the curve, ensuring you’re always in the know.

Buzzsumo vs Google alerts

Buzzsumo alerts can be delivered in a few ways, depending on the type of alert you've set up and how you've configured your preferences.

Create alerts by email

Firstly, BuzzSumo can send alerts via email. This is a common way for users to receive updates about their chosen keywords, brand mentions, or competitor activities. You can customize the frequency of these emails so you can stay informed without feeling overwhelmed.

Secondly, BuzzSumo also supports integration with Slack, meaning that alerts can be delivered directly to a designated Slack channel. This feature can be crucial for teams, allowing for quick sharing and discussion of relevant information.

Create alerts by rss feed

Another method of receiving alerts is through an RSS feed. Users can connect their BuzzSumo alerts to an RSS reader, which will then update with new mentions as they are found.

As for the content of the alerts, BuzzSumo crawls the full text of articles and delivers mentions usually within an hour or two of their publication time. This ensures that users can respond to developments promptly.

Create alerts

To set up an alert, users click the blue '+' button, choose the type of alert they want to create, name the alert and fill in responses. Alerts can be created for any topic, brand or keyword5 and can notify users when a site publishes new content.

Overall, BuzzSumo's alert system is a versatile tool that helps users monitor their brand conversations, watch competitors, and keep a finger on the pulse of their industry. The impact of real-time alerts on brand management cannot be overstated. By receiving instant notifications - whenever your brand is mentioned, you can respond to any concerns, queries, or opportunities in a timely manner. This not only helps you maintain a positive brand image, but also ensures you stay ahead of your competitors and capitalize on any emerging trends or opportunities.

BuzzSumo’s real-time alerts offer an invaluable advantage. With these alerts, you can stay on top of the latest developments in your industry and ensure your success.

Vital metrics for your blog from Buzzsumo

BuzzSumo's Role in Crafting Data-Driven Content Strategies

BuzzSumo helps users create data-driven content strategies that resonate with their target audience and drive results by analyzing top-performing content and trends. This not only improves the quality of your content. By leveraging insights into the most shared content, you can craft a first-rate content strategy that not only meets the needs of your demographic, but also outshines your competition.

Powerful influencer outreach and monitoring tools help you amplify your content’s reach average engagement and impact. By identifying key influencers and tracking your content’s performance, you can optimize your content strategy to drive maximum engagement and results.

In a world where attention is the most valuable currency, these data-driven tools give you the edge you need to succeed.

BuzzSumo's Content Marketing Features vs. Competitors

When it comes to content marketing features, BuzzSumo stands out from the competition with its comprehensive suite of tools designed to help you create, optimize, and promote your content.

BuzzSumo is especially lauded for its content analysis and influencer outreach features. It provides robust data on what content performs best for any topic or competitor, helping you to create more engaging content. Its influencer marketing tools are also very efficient, helping you identify key influencers in your niche to amplify your content's reach.

Ahrefs backlink checker

Ahrefs, on the other hand, is renowned for its backlink analysis. It has one of the most extensive back link analysis databases among SEO tools, which is great for identifying where your competitors are getting their backlinks and finding opportunities for your own site. It also excels in keyword research, offering detailed keyword reports and competitive analysis.

Semrush provides extensive data

Semrush is an extensive suite of digital marketing tools with many features, from optimization (SEO) and pay-per-click (PPC) advertising to content marketing and social media. Its keyword research tool is particularly robust, providing extensive data on keyword difficulty, search volume, and more. Semrush also offers a site audit feature, which can help identify and fix technical SEO issues.

Social Animal

Social Animal is another powerful content marketing tool enabling deep insights into top-performing content for any keyword. It's especially known for its content research and curation features, helping you discover successful content ideas and strategies.

Realistically, the best tool for you depends on your specific needs. If content analysis and influencer marketing are your main focus, BuzzSumo might be your best bet. If you're more interested in backlink analysis and keyword research, then Ahrefs or Semrush could be more suitable.

So, if you’re in the market for a content marketing tool that offers unparalleled features and benefits, BuzzSumo is the clear choice.

Buzzsumo: Better than other tools

Social media managers using Buzzsumo

How BuzzSumo Facilitates In-Depth Competitor Analysis

Understanding your competitors is crucial to staying ahead in the digital marketing space, and BuzzSumo’s in-depth competitor analysis features provide valuable insights into their content, keywords, and backlinks. By leveraging these insights, you can better understand your competitors’ strategies and make informed decisions about your content marketing efforts. Understanding Your Competitors

BuzzSumo provides a comprehensive view of your competitor's content strategies. It allows you to see related themes, which topics they focus on, what keywords they are targeting, and where they get their backlinks from. This knowledge is crucial as it gives you a clear picture of what strategies work for them, which can inform your content development process.

Track average engagement

For instance, if your competitor's most shared blog content is about a specific topic that you haven't covered yet, this could be an opportunity for you to create content around this topic and attract their audience to your website.

Leveraging Insights

BuzzSumo doesn't just provide you with data; it provides you with actionable insights. It helps you uncover trends in your competitor's digital strategy. By understanding these trends, you can predict their next moves and stay one step ahead.

An excellent tool with more data than other tools

For example, if you notice that your competitors are increasingly using video content, it might be a good idea for you to start incorporating more videos into your content strategy. Or if you find out that they are getting backlinks from a particular website, you could reach out to that website and try to get a backlink too.

Staying Ahead of the Competition

BuzzSumo's competitor analysis tools do more than keep tabs on your competitors; they help you shape a more effective content strategy. By knowing what works for your competitors, you can refine your content to appeal to the same audience.

If your competitors' long-form articles are getting more shares, you might want to start producing more in-depth content. Or if their posts with infographics are performing well, it might be worth investing in creating high-quality infographics for your own content.

Social engagement stats

BuzzSumo's in-depth competitor analysis can facilitate your business growth by helping you understand your competitors better, leverage insights to inform your content strategy, and stay one step ahead of the competition. It's not just about keeping up with your competitors, but about outperforming them.

These comprehensive competitor analysis tools make it easy for you to stay one step ahead of the competition and ensure your content strategy remains relevant and effective.

With BuzzSumo at your side, you can gain early access to valuable insights and make data-driven decisions that will give you the edge in the digital marketing landscape.

An excellent too to increase social engagement

BuzzSumo's Role in Identifying and Creating Viral Content

Creating viral content is the holy grail for marketers. BuzzSumo’s powerful features, like analyzing trends and top-performing content, help you unlock the secrets to creating content that resonates with your target audience and drives engagement.

Viral content blog

Identifying Viral Content

Content analyzer provides insights into the most shared and trending content across various social media platforms. This allows you to identify what type of content is currently going viral in your niche.

Creating Viral Content

By understanding what content resonates with your audience and goes viral, you can tailor your own content to match these trends. This could mean adopting a similar topic, format, video length or style that has proven to be popular.

Promoting Viral Content

Identifying key influencers in your industry. Collaborating with influencers can help your content reach a wider audience and increase its chances of going viral.

Tracking Viral Content

Track the performance of your content over time to see how your attempts at creating viral content are performing and adjust your strategy as needed. BuzzSumo equips you with the tools to understand what makes content go viral and create, promote, and track your own viral content.

BuzzSumo's Backlink Building Features

The backlink building features offer a comprehensive solution for monitoring and analyzing backlinks to your blog post. These features not only help you keep an eye on your own backlinks, but also enable you to track new links and assess the page authority metrics of the linking domains.

Link analysis

Monitoring Backlinks

Constantly monitor your own backlinks, providing real-time updates whenever a new link is created. This enables you to promptly respond to changes in your link profile and make necessary adjustments to your strategy.

For example, if you notice a sudden drop in backlinks, you can investigate the cause and take action to regain them. A healthy backlink profile can boost your website's credibility and improve its ranking on search engines, leading to increased visibility and more opportunities for conversions.

Analyzing Backlinks

Beyond just monitoring, BuzzSumo also offers tools to analyze your backlinks. You can assess the authority of the linking domains, which is crucial in understanding the value they bring to your website. High-authority links can significantly improve your website's SEO performance, while low-quality links can harm it.

By focusing on attracting high-quality links, you'll be able to enhance your website's reputation, increase organic traffic, and drive more potential customers to your site.

Tracking Competitor's Links

BuzzSumo also allows you to keep an eye on your competitors' backlinks. By understanding where their links are coming from, you can uncover new link building opportunities for your own site. This can give you an edge over your competitors, enabling you to reach new audiences and grow your customer base.

By leveraging these backlink building features, you're not just keeping track of your backlinks; you're gaining valuable insights that can inform your content and SEO strategies. It's about making strategic decisions that increase your website's visibility, attract more traffic, and ultimately, drive business growth.

BuzzSumo's Backlink Features vs. Competitors

When comparing these backlink features to other tools, it’s clear that BuzzSumo offers a more comprehensive and user-friendly solution with its content discovery and influencer outreach capabilities, making it a top choice for social media-focused strategies. Ahrefs excels in SEO with robust backlink analysis and keyword research tools. SEMrush is an all-in-one digital marketing platform with strong SEO, PPC, and social media modules. Each tool has unique strengths, and the best one for you depends on your specific needs and objectives.

Happy female blogger

Advanced Tips and Tricks

Discover questions

Leverage Question Analyzer for Content Ideas

The Question Analyzer is a powerful tool that curates questions from various platforms like forums, Quora, and social media. It helps you understand what your audience is curious about, providing a rich source of content ideas.

Results include a word cloud, a collection of lists from various sources, and terms related to your search term. By answering these questions in your content, you directly address the needs and interests of your audience, which can increase engagement and boost your brand's credibility.

Analyze Facebook Pages and Facebook posts

Use Facebook Analyzer for Social Insights

The Facebook Analyzer can be incredibly useful if your brand is active on Facebook. It tracks social engagement and data for any Facebook page, giving you insights into what type of content resonates with your audience. Using this information, you can tailor your content strategy to produce more of what your audience loves, enhancing engagement and reach.

Create alerts for your content

Set Up Content Alerts

Stay one step ahead of the competition by setting up content alerts. You can set alerts for keywords, brand mentions, links, author names, and more. This ensures you're always informed when something relevant to your business happens. It's a great way to keep your finger on the pulse and react quickly to developments in your industry.

Filier alerts

Customizing Search Filters for Enhanced Results

Leverage search filters and unlimited searches, to unlock the full potential of this game-changing tool and stay ahead of the competition. Customize search filters for enhanced filter results. By refining your search criteria based on specific preferences, you can narrow down your search results and find more relevant and targeted information. This not only saves you time, but also ensures that your content is tailored to the needs and preferences of your core demographic.

Make Use of Advanced Search Operators

BuzzSumo supports advanced search operators like "AND", "OR", and "NOT". These operators allow you to refine your searches and get more specific results, saving you time and effort. This means you spend less time sifting through irrelevant results and more time focusing on the information that matters most to your business.

Utilizing Project Management Features for Organized Workflow

One often overlooked aspect of BuzzSumo is its project management features, which can help you create an organized workflow and improve collaboration within your team. By assigning tasks, tracking progress, and setting deadlines, you can ensure that your content marketing efforts are on track and running smoothly.

These project management features can help you communicate and share information more effectively, keeping everyone in the loop and ensuring tasks are completed in a timely manner. By leveraging these features, you can streamline your content marketing process and achieve better results.

BuzzSumo's Integration Capabilities

BuzzSumo's integration capabilities stand out in the competitive landscape due to its seamless integration with major social networks, compatibility with social scheduling tools, and interoperability with other popular marketing tools.

Most engaging articles and blogs

Seamless Integration with Social Networks

Integration with major social networks like Facebook, Twitter (whoops, I mean X 😂), and LinkedIn. This means you can directly access data from these platforms within BuzzSumo. By having this wealth of information at your fingertips, you can gain valuable insights into your audience's behavior and preferences, enabling you to craft more effective social media strategies. A well-executed social media strategy can increase brand awareness, drive traffic to your website, and ultimately boost sales.

Compatibility with Social Scheduling Tools

Integration with social scheduling tools like Buffer allows for efficient content planning and distribution. You can schedule posts at optimal times when your audience is most active, ensuring maximum visibility. Regular posting keeps your brand top-of-mind for your followers, increasing the likelihood of engagement and conversions.

Evaluating BuzzSumo's Pricing and Plans

When evaluating BuzzSumo’s pricing and plans , it’s important to consider the features and benefits offered by each plan. With pricing ranging from $119 to $999 per month, there are a variety of options to suit the needs of different content marketers.

Buzzsumo Pricing Plans

The Basic plan provides a good starting point for those new to content marketing, while more advanced plans like Content Creation, PR & Communications, Suite, and Enterprise offer additional features and benefits tailored to the needs of experienced marketers. Basic ($119month or $95/month billed annually): Essential tools and data for individual users.

  • 1 User

  • Unlimited Searches

  • 1 Alerts

  • Content Ideas Generator

  • Monitoring

  • Chrome Extension

Content Creation Plan ($249/month or $199/month billed annually): Digital marketers, teams, agencies.

  • Everything in Basic

  • 5 Users

  • Unlimited Searches

  • 2 Alerts

  • Content Analyzer

  • Question Analyzer

  • Backlink Analyzer

PR & Comms Plan ($249/month or $199/month billed annually): Agencies, journalists.

  • Everything in Basic

  • 5 Users

  • Unlimited Searches

  • 5 Alerts

  • Journalistic Database

  • Coverage Reports

  • Slack Integration

Suite ($499/month or $399/month billed annually): Large marketing teams, agencies.

  • Everything in Content Creation and PR & Comms

  • 10 Users

  • Unlimited searches

  • 10 Alerts

  • YouTube Analyzer

  • Advanced Chrome Extension

  • Article Uploads

Enterprise Plan ($999/month): The full monty!

  • Everything in Suite

  • 30 Users

  • Unlimited searches

  • 50 Alerts

  • RSS Feed

  • Granular Location Search

  • Early Access to new features

By carefully considering each plan's features and benefits, you can choose the one that best meets your needs and ensures you get the most value for your investment. BuzzSumo offers exceptional value for money. Its wide range of features and pricing plans cater to the needs of different content marketers, ensuring that you can find the perfect plan to suit your needs and budget.

A 30 day free trial provides an opportunity to test the platform and its features before committing to a paid plan, which is not always an option with its competitors. With its competitive pricing and comprehensive features, BuzzSumo is a smart investment for any digital marketer looking to amplify their impact.

30 day free trial of Buzzsumo

Case Studies: Businesses Amplifying Their Impact with BuzzSumo

Pepperdata logo

Pepperdata's 5X Increase in Webinar Registrations

Company Overview

Pepperdata is a leading provider of big data observability and automated optimization solutions, both in the cloud and on-premises. Their clientele includes high-profile companies like Expedia and Royal Bank of Canada, who rely on Pepperdata to ensure their big data success.


Pepperdata wanted to increase the number of attendees for their webinars and boost their content engagement. They needed a tool that could help them identify and engage with key influencers in the tech space.


Pepperdata turned to BuzzSumo, a tool they had been using for four years. They leveraged BuzzSumo's influencer tools to discover and engage with the most interactive influencers in the tech space. Andy Gremmett, the Director of Product Marketing at Pepperdata, used BuzzSumo’s in-platform influencer metrics, such as follower counts, average retweets, and domain authority, to build a "rock solid" list of 30 contacts. This list was then handed over to Pepperdata’s outreach agency for further engagement.

In addition, they used BuzzSumo's Content Analyzer tool to discover authors publishing the most engaging content in their field on They also set up a BuzzSumo alert around the niche topic of “Site reliability engineering” to stay up-to-date with the latest news and developments.


By associating their company with the influencers' brands and gaining exposure to their networks, Pepperdata saw a 5x increase in webinar attendees and a significant spike in content engagement. The BuzzSumo alert feature also helped them stay informed about the latest developments in their niche, enabling them to come up with new content ideas.


Pepperdata's case demonstrates the power of BuzzSumo's influencer tools in identifying and engaging with key influencers. It also highlights how BuzzSumo's Content Analyzer tool and alert feature can be used to discover engaging content and stay updated with the latest news in a specific field. This case study serves as a testament to BuzzSumo's potential in boosting audience engagement and participation.


Boosting Open Rates by 10% - A Success Story of theCLIKK

Company Overview

theCLIKK is an award-winning marketing newsletter with a subscriber base of 30,000, including industry giants like Google, LinkedIn, and Apple. The newsletter is known for its high-quality content that keeps its readers updated on the latest trends in the marketing industry.


theCLIKK team faced the challenge of consistently curating fresh, engaging content on a daily basis. They needed a solution that could help them curate high-quality content quickly and efficiently to keep their audience engaged and maintain their reputation in the industry.


To address this challenge, theCLIKK turned to BuzzSumo, using it as a daily dashboard for content creation and curation. They leveraged BuzzSumo's Content Analyzer to discover new content for curation or to inspire their next blog post. The team regularly revisited a few key saved searches, which were either keyword searches featuring terms like "marketing" and "technology", or custom domain searches using advanced search operators.

In addition, the team explored BuzzSumo's curated Trending Digest feeds across "marketing", "tech", and "business" to discover content that had been gaining traction over the last 1hr - 24hrs. This feature enabled them to discover up-to-the-minute content that their audience would find engaging and were unlikely to have come across yet.


By using BuzzSumo, theCLIKK was able to save 60 - 80% of their time every day, which was previously spent on content curation. More importantly, they saw a 10% increase in open rates for their newsletters, a significant achievement in the world of email marketing.


theCLIKK's success story demonstrates the power of BuzzSumo as a tool for content curation and inspiration. By leveraging BuzzSumo's features, theCLIKK was able to efficiently curate engaging content, save time, and significantly boost their newsletter open rates. This case study serves as a testament to BuzzSumo's potential in enhancing content marketing strategies and improving audience engagement.

Final Thoughts

In this BuzzSumo review, you have seen how the unique features and benefits help more users amplify their impact. BuzzSumo provides a comprehensive suite of tools and insights that can transform your digital marketing efforts from content analysis and keyword research to influencer outreach campaigns and competitor analysis. Whether you’re a seasoned marketer or just starting, BuzzSumo is an indispensable asset in your toolkit, helping you stay ahead of the competition and maximize your digital marketing impact.

Frequently Asked Questions

What is BuzzSumo good for?

BuzzSumo is an excellent content marketing service that helps you identify influential social media accounts, websites and popular posts in your niche. It’s a fast way to access data from your Facebook pages, Twitter, Pinterest, Reddit and other networks, as well as perform large scale content analysis.

Find trending stories, track trends, detect customer questions and analyze content success.

Is BuzzSumo a free tool?

No, a paid subscription is required, but there is a free trial for new users lasting 30 days.

Is BuzzSumo worth it?

Yes, it is definitely worth it. It’s a great content marketing platform with useful tools for analyzing content and influencer marketing strategies.

Is BuzzSumo a content research tool?

Yes, it is a content research tool that simplifies the process by pulling in popular posts based on keywords and allowing you to sort them according to their reach on social networks. It also gives you performance insights quickly and easily.

What are some of the main features of BuzzSumo?

BuzzSumo enables users to analyze content, create alerts, discover trending related topics together, research keywords, reach out to influencers, and monitor their performance. BuzzSumo’s content analyzer is a powerful feature that provides insights into the top-performing content in your niche. By understanding what resonates with your audience, you can tailor your content strategy to meet their needs and preferences. This not only improves your content’s performance, but also helps you stand out in a crowded market. A content analysis report generated by this tool can be invaluable for your content strategy.

In addition to content analysis, BuzzSumo’s keyword search feature offers invaluable information on your content's most relevant and popular keywords. This helps you optimize your content for search engines, ensuring it ranks higher and attracts more organic traffic. Armed with these insights, you can create content that is both engaging and easily discoverable by your target audience.

BuzzSumo’s influencer outreach and monitoring features are equally impressive. By identifying key influencers in your industry, you can forge relationships that can amplify your content’s reach and impact. BuzzSumo also helps you track mentions of your brand across social media and other platforms, ensuring you stay on top of your online reputation and respond to any concerns or queries in a timely manner.

It is a powerful tool for content marketers, bloggers research journalists, and businesses to get insights into their content and campaigns. It helps them understand what content is resonating with their audience and how to optimize their content for better engagement.

What are Coverage Reports?

Coverage reports refer to the data and insights you gather about how much online coverage or visibility your content, or a specific keyword or topic related to your brand, is receiving.

You can use BuzzSumo's powerful analytics tools to generate these coverage reports. They can provide valuable insights such as:

  1. Content Analysis: This will show you which of your content pieces are getting the most shares, likes, and comments across different social media platforms.

  2. Backlink Data: BuzzSumo can show you which websites are linking back to your content. Backlinks are a key factor in SEO, as they can significantly impact your website's visibility on search engines.

  3. Influencer Information: You can identify who is sharing your content and if they are influencers in your industry. This can help you build relationships with these influencers and expand your reach.

  4. Competitor Analysis: You can also analyze your competitors' content to see what is working for them, allowing you to adjust your strategy accordingly.

By regularly reviewing and analyzing these reports, you can continuously optimize your content strategy to increase your online visibility, engage your audience more effectively, and ultimately drive more traffic and conversions for your business.

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