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  • Writer's pictureAmanda

How A Google Trend Can Improve Content Strategy In 2023

If you're looking to increase your visibility online, you need to be aware of and understand the latest search volume trends. But where do you start?

In this google trends guide, we'll cover how to use Google Trends to improve your content strategy, including; what is a Google Trend, how to use Google Trends graphs to track and discover search interest, and how to identify seasonal trends and understand relative search volume.

Using Google Trends To Improve Content Strategy in 2023

By the end of this post, you'll have a comprehensive understanding of creating content for rising topics based on trending searches. Plus, how to uncover keyword ideas, tips for finding trending keywords on google search and related searches.

Let's start with "What is Google Trends"?

Google Trends is an incredibly powerful free tool that you can use in your marketing efforts to discover past and current trends in web search results on Google.

The Google Trends search volume data is organized according to geographic location, allowing you to quickly and easily uncover insights into consumer behavior patterns and gain valuable insights into the changing interests of your target markets to help you shape your marketing strategy.

Search terms represented as regional data

Google Trends measures the popularity of search terms over time. This is different to Keyword Research, which shows how often people are searching for certain words or phrases on Google.

When you use Google Trends, you can learn which topics are popular at a certain time. This is referred to as Search Interest.

Think of it like a popularity contest for search terms.

How To Discover And Track Popular Topics With Google Trends

Google Trends is a free tool that can help bloggers discover and track popular topics - known as trending topics - to write about on their blogs.

Here's how you can use it:

1. Go to the Google Trends website.

2. Set your location in the top menu bar.

3. Type in a word or phrase that is related to your blog's topic. For example, if your blog is about cooking, you might type in search queries such as "recipes" or "kitchen tips."