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Enhance your Blog for SEO with 37 Tried and Tested Tips

Learn how I, a blogger just like you, found a way to write better blog content faster - so I could go to the beach more often!

Yes, I admit it, I love a day at the beach, but who has the time?

Blogging is an online medium to share your thoughts, ideas, and expertise with the world. But for people to find you, you need search engine optimization (SEO) to rank high in organic search, which means understanding what blog SEO is and how it works.

Enhance your Blog for SEO - Blogs by Jarvis

People think blogging is easy, but that's because they don't understand that when you are a blogger, blog SEO is crucial - else, your content might never be seen in the organic search results.

When you optimize your new blog posts for SEO, it can assist you in increasing the amount of organic traffic (visitors to your website) - and, therefore, the revenue-generating potential of your blog!

There are several highly effective techniques you can use for optimizing your blog so that you come higher in Google rankings - and other search engines too. This article explores:

27 tips on optimizing your blog posts for SEO That's 37 tips for you to implement to help boost your blog for search engine optimization!

My preferred workflow uses Surfer SEO to research and plan the post and Jarvis (my AI Copywriter Sidekick) to help me fill it out fast. I use Grammarly to spell check, check for plagiarism and readability, add images with Canva or Photovibrance, then I publish and submit to Google & Bing for indexing.

Watch me do this on YouTube...

My Top 10 Tips for Search Engine Optimization with Surfer - How to write a Blog Post Search Engines will love

Think about your blog content before you start to write - Blogs by Jarvis

1. Think before you write!

Before you start, pause for a moment to think about what you are writing and who you are writing it for.

It's too easy to write about something you want to say but doesn't really answer a question or solve a problem your blog readers have.

The quality content on your blog pages needs to include the relevant keywords that people are using on search engines such as Google. That way, you can create blog content that has a chance of grabbing the coveted featured snippet slot and bing the #1 article for that topic!

Write relevant content for your audience - Blogs by Jarvis

2. Identify the target audience for your blog.

Knowing the audience is the key component to developing a content strategy that will keep them coming back!

Think about their age, location, and gender.

Who are they?

What do they read online?

Where do they go for information and entertainment?

That's the audience you want to write for.

Enhance Your Blog SEO with Tried and Tested Tips - Blogs by Jarvis

3. Do keyword research

If you want to dominate search, you will need to learn the exact keywords related to the topics your audience searches for. These are the topics you should write about and the keywords you should use in your blog posts.

Surfer SEO can help you discover new and specific keywords related to your niche to significantly increase organic traffic to your blog.

Increase organic traffic with Surfer SEO - Blogs by Jarvis

Doing keyword research in Surfer helps you in 3 highly-effective ways:

Discover topic-specific questions with Surfer

Discover topic-specific questions

Create content that answers questions that potential visitors have as soon as they arrive on your site.

Become an authority in your space with Surfer

Become an authority in your space

Create a list of similar keywords that are closely linked to your main topic and rank together - this is exactly what the search engines love!

Identify new keywords in seconds with Surfer

Identify new keywords in seconds

Instantly uncover hundreds of related keywords from your topic, along with how many times they are searched for each month.

This means that when you add these keywords into posts and pages on your site, Google will be much more likely to dedicate a whole page to you in the Google search engine data results. This is great for improving search engine rankings and generating revenue for your blog!

How can Surfer help you find related keywords?

So now you know it's all about ranking for as many keywords as possible. But, where do you start?

Luckily, I've got your back with this latest update about the Surfer Keyword Research Feature - you can now find phrases that have the same search results in Google!

You'll get a report of keywords that appear in similar search results in two groups: common search terms and questions. They all come with a keyword volume and relevancy level based on SERP (Search Engine Ranking Page).

This is the quickest way to plan the content structure for your pages and extend existing content so you can rank for more relevant keywords.

The result? More ranking keywords that attract additional traffic!

Surfer SEO Keyword research tool

4. Target the right keywords

When you use Surfer as your Keyword research tool, you'll get a detailed list of keywords and questions based on their search popularity or relevance based on comparison on the SERPs.

You'll know exactly what your audience is looking for, so you can match the search intent - local, informational, customer investigation, or shopping.

You can create SERP Analyzer, Content Editor & Action Plan all from the Surfer Keyword Research module, saving you a significant amount of time messing around clicking between windows and applications - it's all right there at your fingertips! You'll find your focus keyword with ease!

Enhance your blog SEO with Surfer

5. Focus on low difficulty keywords

It is a waste of time targeting focus keywords with a high difficulty score - these are going to be very competitive, and you'll find it hard to rank for the on the first search result page.

Instead, you should focus on those focus keywords and don't overlook long-tailed keywords that have a low difficulty score - they're easier to rank for and will be more likely to attract lucrative traffic to your new blog.

Focus on long-tail keywords

6. Focus on long-tail keywords

One of the most important things to remember when you optimize your blog is to focus on long-tail keywords. These are highly specific phrases that look something like this: "how do I make apple pie?"

They're much easier for people to rank for in comparison with short-tail keywords, which might be something like "apple pie recipe."

Use related keywords that are relevant to your new blog post

7. Avoid keyword stuffing

Remember that people use Google to find things on the internet. If you try and stuff your pages with keywords that don't add value, it won't do any good for your rankings, social sharing, or conversions.

One of my most used SEO tips is to avoid keyword stuffing. Sure, make sure to use them in the title tag and meta descriptions, even in your on-page SEO, but don't overuse them! Surfer and other SEO plugins will guide you with the number of times each keyword should be used in your content.

You need to provide a helpful resource for people who are searching online - so it might be a good idea to use a blog as a way to attract traffic and build your brand's authority with multiple blog posts.

You do this by creating content that gives people the information they want - it needs to be helpful, relevant, and written with the keywords in mind. This will help Google understand what your blog is about and give you better rankings accordingly.

Optimize your blog posts for search engines

8. Plan your content based on keyword research

Once you have identified which topics your target audience is interested in using keyword research data, the next step is to plan the content around issues the audience is seeking help for.

I know this can sound pretty daunting, but this is another reason I love working in Surfer so much - Surfer Content Planner!

Once you have identified a seed keyword and long-tail keywords to focus upon for your blog content, Content Planner will suggest dozens of articles to write that will help you rank your blog as an authority for that topic.

The more broad the keyword, the more suggestions for your articles and landing pages you'll get. All of this can be found in the time it takes you to blink an eye... OK, maybe a few minutes at the most.

Some of the suggestions may seem a little 'out there, but this data is based on an analysis of the top ranking blogs for the same keyword.

In other words, if you want to rank your blog post higher, you need to deliver the same variety of content - but better!

Use Surfer topic clusters to organize your content

9. Use Surfer topic clusters to organize your content

The Surfer Content Planner can sometimes return hundreds of content clusters to you, so choose the ones that match your blog intent first. i.e. if your blog is informational, choose the informational clusters.

This intent is identified using machine learning.

There is no other product quite like this on the market, and having tried many, I'm confident in saying so.

You'll dominate in your niche quickly - speed depending on how many articles you can publish, of course - and have a plan for your content for the weeks and months ahead.

Focus Keywords to optimize your blog posts with Surfer SEO

10. Focus on the main keyword and related keywords in each post

Each Content Planner Cluster contains multiple keywords that the search engines prefer to be together in the same article - and you want to give the search engines what they want!

Choose your Content Cluster and turn it into a Content Editor to get the most up-to-date and relevant criteria to help your content shine.

Here are 27 tips on optimizing your blog posts for SEO so that more people can find them

Blog SEO Tips from an actual blogger who writes - with Surfer and Jarvis - every day

Did you think bloggers just write what comes into their heads? Hands up, that's what I used to think! In fact, that's what many bloggers do - because they don't understand blog SEO.

We've already covered how vital keyword research and content planning is - and how easy Surfer makes it! - but what else can help you optimize your blog posts?

1. Make your blog posts easy to read

Readability makes a significant difference to your place in the search engine rankings.

Use short phrases, shorter paragraphs, punctuation, head titles, and bullet points. Use images and white space to make writing easier to read!

It is best to use a good hierarchy when using headings, and the main title must be H1, the Subheading must be H2, and include multiple H3 and even H4 headings.

Use keywords in your article titles and headings, but not too many…

Make sure you use variations of the main keyword, and related words throughout the article - Surfer will help you with this in the Content Editor, where you are given an exact number of times each keyword and phrase should be used in the content.

Include the keywords Surfer tells you should be used in headings (indicated by an orange H) to reach a higher content score.

Your content must be user-friendly to rank well. Readers will find your post if they can easily read it, so write for your readers in mind first and the search engines, and SEO second.

2. Create a structure for your post

This means that every post should include sections that are easy to navigate. You should include an Intro, Body, and Conclusion and media such as images and videos.

The search engines love to see you using high-quality images. As well as writing high-quality content, it is essential to use images and alt tags containing your main keyword or related words.