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  • Amanda

Content Blogging for Beginners: How to Plan & Write Awesome Blog Content

Sadly, many bloggers provide little value to their readers. They are writing for search engines, not consumers, and the content is not good quality.


How to Plan & Write Awesome Blog Content - Blogs by Jarvis

Write a blog post that will help your readers, and your target audience will actually enjoy and get value from, and you'll soon find you are getting more traffic as your readers share your content.


Happy readers are more likely to subscribe to your blog too, which means you'll be able to market to them more effectively.


Maybe you want to use your blog to promote affiliate links or create a product or course to sell. In order for your website to succeed in this endeavor, you'll need high-value content and lots of it - but that takes a considerable amount of time and planning to produce.


With a mission to help people get "what they need most," the likes of Peter Rojas, Arriana Huffington, and other wealthy bloggers began with the goal of producing remarkable material. It takes hours to develop fantastic content for your blog, but it can yield big results.


Here are some tips on creating better quality blog content - faster and with less stress!

Click here for more information on how you can create a blog, my recommendations for tools to create a great blog.

FYI - There's always something to blog about. Find an idea that makes you happy, and continue building on it. If you ever get stuck, just come back here for a quick reminder to get you back on track.

Pro Tips  for Beginners - Blogs by Jarvis

But before you sit down to begin writing your blog posts...here is my #1 Tip:


Tell them the 3 main points that they need to know about the topic.


This is where most blog content fails! They are too long, and so your audience loses interest halfway through.


Make sure you have three main points with sub-points beneath each one. This is sure-fire way to structure your content and will work well for most blog posts on most topics - but feel free to experiment and find what works best for your audience too.


For example:


This blog post will cover:

Creating the Most Popular Blog Post Content: A Step-by-Step Guide

  1. Start with a content plan

  2. Define your niche

  3. Research your topic before you start

  4. Create your content strategy

How to Write Awesome Blog Posts in just 7 steps

  1. Introduce your readers to the issue you want to talk about.

  2. Discuss the issue in depth using statistics, case studies, and other interesting facts

  3. Suggest a solution or two

  4. Let them know exactly what you want from them

  5. Add images that are visually appealing

  6. Proofread & publish

  7. Promote!

15 Ways to Produce Consistently Spectacular Content

  1. Start writing your content and make sure it's amazing

  2. Narrow your blog post's focus

  3. Engage your audience

  4. Write for your audience

  5. Stand out strategically

  6. Use an outline

  7. Determine the best way to provide value to your audience

  8. Add trust factors

  9. Capitalize on your own experiences, studies, and data

  10. Do thorough research to maintain trust and authority

  11. Focus on quality, not quantity

  12. Write in your unique brand voice

  13. Use actionable tips

  14. Format with readability in mind

  15. Accept that your blog posts will never be perfect


Pro Tip: These points make awesome branded social posts! Make the most of your content creation efforts by repurposing your content as part of your digital marketing strategy. Make a branded image for each point and deploy with an app such as MissingLettr for a 12 month campaign from every blog post! It really is that easy.

Take a look at Missinglettr as part of your content strategy - Blogs by Jarvis

Now, let's get back to writing that exceptionally good blog content!

Creating the Most Popular Blog Post Content: A Step-by-Step Guide


Start with a content plan.


A successful blog starts with a content plan... but what the heck is one?


A content plan for your blog means you have an idea of where you want to take it. It's not too specific but gives you some guidelines on how to get there. Here's how...


Define your niche.


You must define your niche. This is what you are going to write about on your blog. It's important to choose a specific topic or focus for your blog before you get started, rather than try to be a jack-of-all-trades and master of none.


For example, if you are passionate about working from home, define that as your niche rather than "making money online."


Research your topic before you start.


This is really important. Put yourself in the readers' shoes for this exercise and imagine what you might be looking to find from your blog post. What do you want them to know when they have finished reading your blog content?


Here are a few basic questions to get you started:

  • Where do my readers prefer to spend their time online? (Which blogs, social media sites, forums, groups on Facebook, etc.)

  • What is their most significant issue?

  • What do these people like reading the most? (Check the Google Analytics for your blog. Which pieces were the most popular? BuzzSumo can help you learn which are the most popular articles in your niche.)

Once you have your answers, you'll be able to start to plan the blog posts.


Create your content strategy.


It's not quite as easy as just deciding to sit down and writing random blogs. Before you get started, you need to create a structure for your blog that helps answer all those questions that are being asked on the search engines. People love to find answers quickly!


Do keyword research.


I use Surfer for my keyword research - it really is the easiest tool I've found for new bloggers. You don't need a degree to understand the data, and you can trust that you are being guided to produce exactly the content you need to become an authority in your niche.


The fastest approach to design your new blog's content structure is with a tool such as Surfer. The end result? More ranking terms that bring more visitors to your site faster.


Use Surfer SEO for keyword research, to check search volume, and target keywords - Blogs by Jarvis

If you are looking for a more comprehensive tool for keyword research, you could consider a tool like Semrush. However, the feedback from new bloggers tends to be the same - it's a little complicated, takes some time to get to grips with, and is generally way too much analytics for a new blogger to handle.


A tool like Semrush can help your Google ranking - Blogs by Jarvis

Define article topics.


Once you have determined the highest search volume keywords for your niche, the next step is planning your article topics. These are the ideas you want to blog about, matched to the keywords you have chosen.


For example, if you are writing about working from home and you have some keywords - best jobs to work from home, work from home jobs, remote jobs, flexible schedule, best online jobs - how do you turn those into an article?


Surfer's Content Planner has your back! It literally tells you what to write about, with headline and subheading suggestions (H1, H2, etc.) and even a little unique AI-written content to get you started.

This is how I can plan a 4000+ word article - like this one - in under 10 minutes!


I know this sounds like serious technical stuff. It might not be something you had even thought about - especially as a beginner blogger - but it can actually make the difference between failure and success.

Go from ideas to written articles fast with Surfer SEO


Use this process for each piece of content for your site

How to Write Awesome Blog Posts in just 7 Steps


Let's look at how you can write a well-structured blog post in just seven simple steps - a blog post that people can actually read and will delight them.


Use these tips for your next blog post and then come back and tell me in the comments how it felt to create content this way. Was it easier to have a strategy for your written content rather than just randomly creating blog posts?


Step 1: Introduce your readers to the issue you want to talk about.


It's important they are aware of the problem or challenge and that they can immediately identify with it so they feel connected to your blog post.


Writing a great headline.


Entice your audience with an awesome title - remember to include your main keyword!


Vague headlines might just work well if you're a guru like Seth Godin, but for most people, being specific is better. Successful techniques include asking questions with your headline or telling a story.


The best way to determine what works is to analyze the Google Analytics of your blog and find your most popular posts - these are commonly the ones with specific titles like How To, Top Tips, 11 methods."


I know writing headlines for blogs can be a headache! I rely on my trusty AI copywriter, Jarvis, to lend a hand. Jarvis was designed to produce high-converting marketing copy, so he's very good at headlines!


Blogging made easy with Jarvis AI - get your ideas onto the page with the help of AI Copywriting

Hook readers with an interesting intro.


Make sure there is a problem in the first line. Yes, a problem. After all, your whole content marketing strategy relies on the fact that your content SOLVES problems!


And then build up some tension. You want people to know this issue is a big deal, but you also need them to know that they aren't the only ones facing it.


You could start with a little story that illustrates the point. Tell them a few anecdotes, so they can see how bad it is for other people too. Not good at creative writing? My buddy Jarvis can help you out there too.

Creativity is essential to content marketing, but many people struggle with it. Creative writing for blogs isn't always easy - especially if you're new to blogging and don't know how to create content in the first place!


Jarvis isn't just a smart guy - he's also pretty funny! He knows how challenging it can be for bloggers to create content marketing blog posts. With his help, you can create content that will increase your blog traffic and captivate your audience too!


Jarvis is all set up to create your content for you- he doesn't mind helping out friends like that! Just tell him what you want in your blog post, and he'll do the rest - the artificial intelligence copywriter will even throw in a little humor too.


I find that my best blog posts are the ones in which I take a creative approach without being too silly about it. I don't know about you, but this way, my blog posts really stand out from the rest!


If you are writing more of an informative blog post, then create curiosity with questions and statements. Lead your readers into thinking about their own pain points or wishes around this topic and get them to wonder how it might be possible to fix those issues.


Step 2: Discuss the issue in depth using statistics, case studies and other interesting facts.


Add your own take on the issue.


Now you have hooked them in with a problem; it's time to either confirm they are right or change their opinion.


Give them some food for thought - good stuff that they hopefully haven't heard before.


Even if you are writing an informative blog post, it is important to share your own opinion, too - that's what will make it stand out among the rest!


Your readers need more meat than just a few words and a sentence or two if they are going to remain engaged with your blog. There's no need to become an expert in the field. Still, if you can add credence to what you are writing about by adding interesting facts and statistics, this will add credibility to your content, encouraging readership.


Pro Tip: You can use internal linking to other posts on your blog discussing this topic. This will help to back up your claims, add authority to your blog post, and help you gain better ranking in the search engines.


LinkWhisper helps you find and connect related posts on your site

Step 3: Suggest a solution or two.


Give them the solution that you have for them - you are a professional blogger, after all.


Once they think that their problem has been solved, hopefully, they will click a link you have provided and convert from a lead to a sale! At least they might subscribe to hear more from you, which is almost as good.


If you haven't solved the problem, then offer a few suggestions and encourage your readers that this issue might not be as impossible as they first thought.


Again, it will add credibility if you can provide helpful tips from real people who have tried these strategies and succeeded with them in their own business.


Step 4: Let them know exactly what you want from them.


Include a call to action in the final paragraph of your blog and tell them what you would like them to do.


You could ask them to leave a comment, subscribe to your RSS feed, join your community on Facebook or even purchase from you directly. Whatever you decide is fine, but it has to be relevant and not just thrown into the mix.


Step 5: Add images that are visually appealing.


Add images to your blog post related to the issue and help your audience really engage with your content.


Use graphs, charts, and infographics where you can. This will give your blog post a professional look that is sure to impress your readers and encourage them to share the link on social media too.


You can use tools like Canva, Ripl and Glorify to make branded images for your blog posts in minutes. Read more about that here.


Using video in your content strategy can make all the difference when it comes to getting across ideas.


Video is a sure-fire way to grab the attention of your audience with industry news, examples of products in action, or just for creating a buzz.


Make video part of your content strategy - Blogs by Jarvis

Step 6: Proofread & publish.


Now that you have an awesome blog post to share with the world go ahead and publish it on your website or blog.


Before you hit publish, make sure that you proofread it to ensure you have no spelling mistakes or typos.


Then check through it again and think about how engaging you felt reading the article from start to finish. Did it make sense?


Pro Tip: Break your content up by adding simple headings and bullet points. This makes it much easier for people to scan (the most popular way that people read online) and encourages them to digest what you are writing in small chunks.


You can use tools - my go-to's are Grammarly and ProWritingAid - to quickly proofread and correct grammar, spelling & readability issues. Both tools have free versions that let you do this.


Free trial of ProWritingAid

Finally, check it for plagiarism.


The Grammarly plagiarism checker is a premium upgrade, but it's worth every penny to make sure your content is unique and won't get punished by search engines for plagiarism, even if it's for commonly used words phrases.


In fact, this is a great way to pick up on times when you might have repeated yourself and could be plagiarising your own blog posts!


Free trial of Grammarly

Step 7: Promote!


Now you are ready to promote your new blog post with email marketing and on social networks!


To start with, schedule an email to go out immediately after you have published your blog post. Then share it on social: Facebook, Twitter, LinkedIn, and all those other places your audience hangs out, using a wide range of highlight quotes from the post. Don't just slap the entire article onto these networks as no one will want to read it in its entirety, and you will only annoy people this way.


There are several tools you can use for these social shares. I like Missinglettr, which has a free trial option, so you can try it out before you commit to this strategy.


Missinglettr connects to your blog via an RSS feed and pulls all the content out into bitesize nuggets that are perfect for social media, then you just decide the schedule and let Missinglettr take care of the whole process for you. It's literally fire & forget!


Metricool is also popular for distributing your blog content, and it comes with complex analytics, too, so you can take a look and see how your blog content is being engaged with.


Metricool - Tools to analyze your content strategy for social media platforms

I just discovered Pictory, a cool tool for making short, powerful videos from your long-form content - ideal for sharing on social media. It makes the whole process of taking a piece of content you have already produced and repurposing it into multiple types of content super easy - helping you reach your content strategy goals faster.