13 Video Content Ideas for Your Website
Video content is a great way to engage with customers and prospects. It also has the potential to increase your website's conversion rates, which will lead to increased revenue for your business.
In this blog post, we'll talk about 13 video ideas that you can use on your website or blog - everything from training videos to testimonials!
We'll provide some helpful tips, like what size video is best for websites, and whether or not it makes sense for you to embed other people's videos on your site as well.
If you're wondering if video content is right for your website, then this blog post will help you figure out the answer. We hope that you'll find some ideas here to inspire what type of video content could work best for you!
Before we look at all 13 types of video you could create for your website, let's answer some common questions about video marketing.
Should I put a video on my website?
Yes! They're an excellent way to show off what you have to offer, attract new customers, increase brand awareness, gain more social media followers, and rank better in search engines like Google for relevant keywords.
Videos are an effective marketing tool that help people understand the benefits of working with you, which will lead them to sign up for more information or make a purchase.
Adding videos to your website also makes it easier for visitors to see and hear about the kind of work you do.
For example: When someone is looking for a new contractor, they might look at your website to see the types of projects you have completed and the quality of your work. You can be sure that adding video to your website will make you stand out above other businesses providing the same services if they don't have videos on their website.
Plus, video content will help with SEO (Search Engine Optimization) by including keywords in the file name and tags.
Video marketing isn't just for show. It can help your business grow by engaging with viewers and converting them into leads.
Creating videos for your website can be as simple as a selfie, by using your phone to record yourself talking about or demonstrating your products. However, if you want something more professional - and we would advise to be as professional as possible at all times with your website content - then you might want to consider an online video editor like Vidnami.
How do I display a video on a website?
A video can be displayed on a website by uploading it, using code to embed it in the page, normally in a video player, or by linking to a video already uploaded to YouTube, Vimeo, etc.
Depending on your level of skill, you may need help adding your video to your website, but once you know what you are doing, it's very easy.
Choosing whether to upload the video or link to it may also be affected by your hosting package or website builder - either way, it's still a great way to get noticed online!
Can I post other people's videos on my website?
Often, video content creators will share their videos on YouTube. It is important to give credit for the original video's creator by including a link in your description or with an annotation of that video - otherwise, you may violate copyright laws and this could get you into trouble.