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  • Amanda

High-Converting Opt-In Pages: Writing Landing Page Copy with Jarvis AI

You want to improve customer experience, and you know that focusing on producing high-quality content and design for your landing pages is the future of content marketing, so your landing page, or opt-in page - an essential element of your sales funnels - should be crafted with care and attention! Following proven copywriting formulas that have worked for a long time will certainly work in your favor when writing landing page copy - or you could get a little help from an Artificial Intelligence Copywriter.


In this article, we'll take a look at some top tips for writing landing page copy that converts, and I'll let you in on a secret - Jarvis Boss Mode takes the stress out of writing copy for your landing pages and opt-in pages. Using recipes, such as the Blogs by Jarvis Opt-In Page recipe, makes it even easier!




Hang on - what is Jarvis? He's an AI Copywriting assistant who can helps you craft visually persuasive, interest-grabbing copy in minutes. I'm going to show you how Jarvis can help you eliminate the tedium involved in writing high converting landing page and opt-in page copy.

Landing page copywriting

You know that you need to have a good landing page for your offer, but it's hard to figure out the best way to write copy.


The problem with most marketers is that they don't understand how to write compelling landing page copy. Unfortunately, they can end up wasting time and money on ineffective campaigns.

Blogs by Jarvis - Landing Page Copywriting
Blogs by Jarvis - Landing Page Copywriting

The problem could be that they don't have a clear strategy for converting visitors into leads or customers. It could be that their landing page copy is not persuasive enough and doesn't present the value proposition in an appealing way that will get people's attention.


They might be missing essential landing page elements that are the key to converting page visitors to potential customers, or didn't identify exactly what pain points their offer solves.

Blogs by Jarvis - What's missing from your landing page copy?
Blogs by Jarvis - What's missing from your landing page copy?

There are many reasons landing page conversion rates may be disappointing, so that's why we're going to take a quick look at how to write high-converting landing page copy.


I'll even show you how to do it with Jarvis if you prefer a quick and easy route to that high-converting copy!


With a 5 Day Free Trial you can experience all of the features of Jarvis and try the Recipes - risk free!


Before you start writing landing page copy

Before you even begin writing or thinking about your landing page design, the first step is to have clarity on exactly what the expected outcome of your campaign is.

Your landing page has one job:

If you're promoting a product, you want to drive visitors to your page to purchase the product.

If you're promoting an offer for new leads or customers, you must have clarity on your offer and how people will benefit from taking up your offer.

Opt-in page vs. landing page - which one should you use?

What's the difference between them, and why does it matter?


Choosing the proper format will help you convert more visitors.


An opt-in page is where you are asking for an email address and other contact details and usually funneling into a mailing list.


A landing page is the next step in your sales funnel; it's where you actually promote your product or service. It will route visitors to the next step.

Opt-in page copy vs. landing page copywriting

Keep in mind that many visitors won't read every word of your landing page, so make sure it's easy to scan or skim.


An opt-in page with a lot of text can be overwhelming and off-putting for visitors, so make sure yours is visually appealing.


Don't make your opt-in page too long; try to keep it under two short paragraphs of text because if you go over this, visitors will probably lose interest before they even get a chance to read what you have to offer.


When implementing an opt-in page into your campaign as part of list building or for encouraging conversions, it is essential that the information on your page should be clear and concise. It's no secret that you will lose potential subscribers if you don't provide the information that your users are looking for.


A landing page might use long-form copy. It's an effective technique if you have a lot of important information for your potential customers and want to ensure that they get the whole picture. Try to use sub-headings and bullet points so that visitors can quickly scan the page.


Whether you are writing copy for your landing page or an opt-in page, ensure it contains all the components needed to build an effective marketing campaign. If you implement them correctly, it can be a powerful way of getting leads and sales fast!


Not all landing pages are created equally, and not all of them convert well!


Great landing page copy can increase your conversion rate by up to 300%.


Top Tips for writing high converting landing page copy

Here is a list of tips you should consider when you write landing page or opt-in page copy for your landing page.

Your landing page design should be easy to navigate

The more attractive your opt-in page, the better chance it has of enticing traffic and increasing subscriptions.


You should keep your opt-in page simple in design with only the necessary information needed to acquire a user's email address.


If you give the visitors too much information when they arrive at your initial landing page, they will either get overwhelmed or not want to invest their time reading it all.


As tempting as it is to provide reasons why people should subscribe to your email list, it's best to keep this information minimal.


Information Overload Can Cause People to Leave!

Your landing page copy should be concise

If you want to influence people into subscribing, you need to provide them with a reason why they should do so.


There are two main reasons why someone would opt-in to your email list:


  • To receive value - a free download, bonus, training, etc.

  • To learn more about your products and services.


Your opt-in page should be enticing enough to tell people what they will receive in return for providing their email address. If you can manage this, then the rest is pretty much easy sailing.

Keep your landing page design simple

Your opt-in page should be simple, easy to understand, and appeal to the eye so that people want to engage with it and give away their email address just for the chance to get your offer. This is why creating compelling landing page copy is very important; you need people to click through because if you don't, they'll never get the chance to hear about your offer, and that means no sales.


You will have just a few seconds to grab their attention, so think of it as an elevator pitch. In a short time, you have to get your target audience interested enough in your offer so that they'll take the next step.


There is no specific formula for calculating word count or page length, but ensure your landing page copy has a cohesive story that conveys one idea and covers all the critical elements of your offer, and identifies the value proposition in the body copy.


Sound complicated? Let Jarvis do it for you!


Your landing page should inform target customers

If the purpose of your landing page or opt-in page is to generate more leads, you should be giving them a heads up as to what they can expect if they provide their email address.


When including this kind of information, make sure it is brief and to the point. Use short sentences and bullet points for emphasis.


The whole point is to get the message across to your target customer and achieve the desired outcome.

Your landing page should include relevant information

If your website or blog has several pages, you need to pay attention and make sure that your opt-in or landing page copy is relevant to the content of your website. Landing pages that have entirely irrelevant information will most likely not convert, or worse still, it will leave a wrong impression on potential subscribers and even drive them away from opting in.


It's tempting to write for the search engines rather than target customers. However, this rarely leads marketers to their desired outcomes.


Top Tip: Have a few of your existing customers read through new landing pages before launching them. They are the most product-aware / solution-aware audience and can help you ensure that your landing page copy does precisely what you want it to.


Your landing page should have a strong call-to-action

A call-to-action is an essential component of landing pages and one that helps to increase conversion rates. Without one, your opt-in page may not be as effective.


The most common CTA is "click here" or "sign up now," which gives a positive message that you expect the visitor to engage with your landing page and make use of it.

Things to consider when writing your own landing page

Blogs by Jarvis - Things to consider when writing your own landing page
Blogs by Jarvis - Things to consider when writing your own landing page

Use the same words as your customers

The best copy often comes from direct conversation with the customer because they can articulate exactly how the product will benefit him. You can find examples of words that people like to read on online forums or in forums, blog posts, and on social media. Ultimately it allows you to be more specific - effective.


It will help you make your message match your customers' needs, to build a more successful landing page.

Blogs by Jarvis - Things to consider when writing your own landing page
Blogs by Jarvis - Things to consider when writing your own landing page

Communicate with your target audience

If you want to create successful landing pages, you must know who your target audience is. Ask yourself some of the following questions:


  • What are their interests?

  • What kinds of products do they like to buy, or how would they describe themselves?

  • How old are they?

  • Where do they live?

  • What is their income level?

  • What are their hobbies/interests?

  • What pages of my site do they visit the most?

  • Which products have they already purchased?

  • What are their pain points?


Blogs by Jarvis - Communicate with your target audience
Blogs by Jarvis - Communicate with your target audience

Create a persona that represents your target customer. You can use the information you have gathered to define who your potential customers are so that when you build copy for your landing page, it matches the personality of this customer. This is called 'customer copy' and will certainly help boost your conversion rates.


Make sure that everything on your opt-in is relevant to them and their interests.


Blogs by Jarvis - Customer Copy
Blogs by Jarvis - Customer Copy

Provide social proof on your landing page

To encourage conversion on your landing page, you could include reviews or customer testimonials as social proof. Social proof is a powerful tool for increasing conversion rates.


Jarvis does a great job with links to Capterra, Trustpilot, and G2, reviews and customer testimonials included in the website copy, and examples - blogs by Jarvis and books by Jarvis - of content produced by real customers using Jarvis for their copywriting.


Other examples of social proof are polls, blog comments, kudos on your Facebook page, etc.


This social proof increases customer trust in your offer.

Highlight a problem and its solution on your landing page

This is precisely the way how you sell your ideal customers on your product. You need to convince them that only your product or service can address their pain point (solve their problem) and that it's far better than any other product or service they can buy.


This makes it easier for them to take action.


Blogs by Jarvis - Highlight a problem with your landing page copy
Blogs by Jarvis - Highlight a problem with your landing page copy

Emphasize the benefits, not the features

A good tip of writing a landing page content is to write about features as benefits.


For example:

The best artificial intelligence writing software on the market


Benefits:

It saves you time and money

It is easy to use

It system produces good quality content automatically, etc.


Lead with a benefit and tell customers how your product can help them solve their problem, not just what it does. If possible, add some of the features, but don't make it all about them. Try to focus on how they benefit from your product or service - not what it does.

Blogs by Jarvis - Emphasize benefits with your landing page copy
Blogs by Jarvis - Emphasize benefits with your landing page copy

The rule of one: One Big Idea

High-converting landing pages tell a consistent story. A Big Idea is what links everything on your landing page. It is one big idea presented in a visually compelling way with vivid language that speaks directly to your target audience.


Your One Big Idea can be a statistic, a quote, an infographic or video, testimonial, story – anything that illustrates the problem and how your product or service solves it.

Blogs by Jarvis - One Big Idea
Blogs by Jarvis - One Big Idea

Find your value proposition

The purpose of the value proposition is to explain what benefit your product offers. It should be presented in a sentence and use exciting words that keep the reader reading - how is it different, why would someone choose this over that?


It's a secret weapon you can rely on.


And the best part? Anyone can use it.


It will work for you and your business, no matter what your product or service is.

Blogs by Jarvis - Value proposition
Blogs by Jarvis - Value proposition

Use credibility boosters

To gain customers' trust online on your landing page, you can use credibility boosters like trust symbols, seals, badges, or logos of reputable companies you've been working with.

Testimonials and case studies

You should include at least 1-2 testimonials on your landing page if possible - these are the best way to show customers how much they'll benefit from your product.


Make sure to include an image of a person, name, and quote from them.


Don't just paste their quote - use your own words to describe how they benefited from using the product or service.

Blogs by Jarvis - Testimonials
Blogs by Jarvis - Testimonials

Never be afraid to go long-form

Long-form copy is a hot topic at the moment. While it's true that short-form content tends to be more shared on social media, long-form landing page content is effective - it can increase the conversion rate by up to 53%.


Long-form content is easier to digest and gives time for your reader to process what they are reading.