The Hidden Value Of eBooks & How To Make One in Minutes!
Creating valuable content takes time, so now more than ever before you need to know how to convert your content into a lead magnet to grow your list.
What's the best way to create a lead magnet from your content? eBooks!
I'll be honest, as I'm writing this article, the concept of creating eBooks from my published content is kind of new to me. I vaguely remember doing something similar many years ago, when PDF's first became popular, but those were more of a 'from scratch' approach.
When I discovered how easy it was to re-purpose my content into eBooks as lead magnets - well, I was hooked!
eBooks are the perfect lead magnet. They're easy to create, they can be downloaded in seconds and they provide valuable content that will keep people coming back for more. Plus, eBooks make it easier than ever before to convert readers into subscribers. So if you want to build an email list of raving fans who buy from you time and time again - this is how!
How you can use eBooks for marketing your brand?
Marketing your brand is key to success and capturing leads who will then read more about what you offer on your site - it's a win-win!
There is no better time than now to start publishing an eBook. You can publish them on a wide range of topics and convert them into lead magnets for your email list, or you can use them as freebies to get people interested in what you offer.
Don't be put off by the idea that it's hard to create an eBook! I have tried several eBook creators and have settled on a combination of 2 - Canva and Designrr.
I'll explain more about the pros and cons of both of them as we look at how to create an eBook.
Create lead magnets for your list to grow it
When you make an eBook as a lead magnet, you can use it to grow your list and increase the quality of those leads. They are popular because they are easy to read, attractive, and usually provide some type of valuable content.
But eBooks are not just lead magnets, they can be used in a variety of other ways for marketing, that have different applications for solving problems for your readers:
as an educational tool
a product guide or demonstration
as sales copy; using testimonials or a case study
Now you know what to do with your eBooks, let's talk about finding the best eBook creator for your business or brand.
What is an eBook?
Short for electronic book, an eBook is a type of digital media popularized by the e-reader. Formatted for easy reading on screens, ebooks are a valuable platform for distributing content.
They are portable, readable everywhere and one of the most cost-effective ways to create marketing materials for your business or offer lead magnets to gain new customers.